MMM Plus Plus

MMM Plus Plus

Marketing Mix Modelling or MMM has become standard practice in many large corporations to determine their marketing investments. However, does it take into account Brand Equity and a Brand’s key attribute drivers? Unfortunately not and thus is just a partial approach.
Cogitaas has created a unique solution that not only plugs the gap, but provides a holistic approach to determine marketing investments and strategies.
Introducing MMM Plus Plus. Watch the video to see how it works!