As a winning paper at Re:Think in March, Advertising Research Foundation (West), invited us to present our paper on April 23rd at the ARF West event being held at Microsoft’s Mountain View office in Silicon Valley.
Our work on “Brand & Equity Pricing” co-authored with PepsiCo has been selected at the prestigious ESOMAR event.
This is in line with ESOMAR’s goals of encouraging, advancing and elevating market research worldwide with sharp focus on business value of insights.
Cogitaas’ paper chosen out of 200+ entries, will be presented in Singapore at the 16th Annual edition of the event in May.
Cogitaas is presenting a paper on “Brand & Equity Pricing” co-authored with PepsiCo at the prestigious ARF “The Advertising Research Foundation” event ( Re: Think 2015 ) on March 17th. Cogitaas paper was judged to be among the Top 11 of over 200 submissions globally, by marketers’, business heads and academicians.
Dr. Sen (CEO) and Dr. Raman presented a paper on “Measuring trade promotion effectiveness in emerging markets” at ISBIS (International society for business and industrial statistics) conference on “Statistics and Society in the New Information Age: Challenges and Opportunities” held in Colombo, Srilanka (28th – 30th Dec, 2014). ISBIS is an association of International Statistical Institute (ISI).
Dr. Sen (CEO) was invited to be Keynote Speaker and Chief Guest at the Second International Conference on Business Analytics and Intelligence, organised by IISc (DoMS) and IIM- Bangalore (DCAL) (18th - 20th Dec, 2014) . His Keynote Address focussed on the development of Analytics Industry.
Apart from this, Cogitaas team presented paper on “Trade Spend Optimiser – Tool and Strategy” at the event.
Vishleshan is the annual flagship event of Department of Business Economics wherein distinguished industry leaders from econometrics domain are invited to enlighten the students on the emerging trends and share their business perspectives. Cogitaas sponsored the real-life case study competition this year at this event wherein a business issue was provided to the participants to strategize and develop an action plan to suitably address that scenario. This business issue was based on one of the marquee engagements of Cogitaas with a global leader in the Consumer Goods industry. Mr. Venu Gorti, co-founder of Cogitaas took part in the panel discussion of this event which brought to the fore interesting insights on the world of analytics and its leverage in the emerging world of "Big Data".