We provide solutions and consultation for business problems spanning multiple industries and business functions. If your company faces one or more of the issues below, we would love to assist you.


COGI - LAB
  • There is a critical business problem with alternative decisions, I am not able to find the answer to it using all available tools and techniques, can I develop a new paradigm to solve these issues ?
COGI - VANTAGE
  • I have lost market share, how do I regain?
  • A new competitor will enter soon, how best should I compete with this?
  • My competitor has changed his strategy or is doing something very new, how should I respond?
COGI - SCOPE
  • I am launching new products in a nascent category - particularly in an Emerging Market –how do I forecast future scope, price range, consumer segments? How will the category develop and what will be my competitive position?
COGI - PRICING
  • I have different business lines/brands, I have to maximize top-line and bottom-line, how do I optimize pricing across my portfolio to do this?
  • Prices of raw materials are rising and I face margin pressures, how do I price to fight cost inflation?
  • What is the ‘value creator’ of my business, how do I price to enhance ‘business value’ – given that the model may be different for different products?
COGI - GROW
  • I need a long term growth strategy aligned to developments in the economy, category and consumer trends. How should I position myself, as a company, to maximize my long term growth potential?
COGI - CUSTOMER
  • I have gigabytes of transaction data – how can I learn from this to drive sales, up gradation, loyalty and – more important – how can I optimize my marketing efforts to maximize these based on what I have learnt?
COGI - VALUE
  • How can the organization be aligned to drive company value and resource efficiency in the annual plans? What are optimal investments behind tangible and intangible assets? What are the strategic and organizational initiatives needed to achieve this?
COGI - OPTIMA 1 (MEDIA)
  • How well are my media investments working for me?
  • Can I save on my media budget and still deliver the same business results?
  • Can I redeploy my current media budget to achieve higher growth targets?
COGI - OPTIMA 2 (TRADE)
  • I am increasingly spending on trade channels – mainly driven by negotiations and what my competitors are doing – how can I control this spend without hurting my sales and market share?
COGI - BRANDRIVER
  • My brand is weakening and my marketing efforts are not working? Should I invest more behind this or cut back? I need brand diagnoses and a brand repair prescription.
COGI - NOVA
  • At what price should I launch my new product? What should be the brand key and attributes? What are my distinct consumer segments? If my competitor also launches a new product how will the category be affected?
COGI - EQUITY
  • I need a monetary measure for my Brand Equity and how it adds to the company value? How can I enhance this with value creation for all stakeholders?