Solutions Strategy Impact
We are more than analysts; we are partners in inquiry. Every challenge is approached as a first-principles investigation.
About Us
Cogitaas draws inspiration from one of history's most powerful declarations: Cogito, ergo sum — "I think, therefore I am." We believe the same holds true for modern business: in a world defined by VUCA — volatility, uncertainty, complexity, and ambiguity — the only path to certainty is rigorous, structured thought.
We are more than analysts; we are partners in inquiry. Every challenge is approached as a first-principles investigation, breaking problems down to their essence and building a logical, evidence-based case for action.
We combine the causal reasoning of economics and statistics with the predictive power of AI — not as automated shortcuts, but as tools to sharpen and deepen strategic thinking.
100+
Countries Served
18+
Leading Companies
$200B+
Turnover Impact
40+
Conferences & Publications
Our Approach
Where strategy meets science, and innovation drives transformation
Deep Thinking
At Cogitaas, we begin with thought — grounded in the belief that every solution starts with a deeper understanding of the problem. We don't just analyze data; we engage with the complexity of real-world business challenges.
Strategic Execution
Working at the intersection of strategy, systems, and science, we design, test, and deploy solutions cross-functionally — ensuring they deliver tangible benefits across teams, functions, and markets.
Scale Sustainably
Deploy solutions cross-functionally ensuring tangible benefits across teams, functions, and markets while enabling sustainable growth for long-term success.
Why Choose Our Approach
Innovative Solutions
Proprietary IP-driven approaches
Cross-Functional
Seamless integration across teams
Data-Driven
Evidence-based decision making
Collaborative
Working with your existing teams
Meet Our Leadership
Brilliant minds working together to transform how businesses understand and leverage their data
Dr. Sen has had 30 years of professional experience combining academics with corporate work at the highest levels. Prior to starting Cogitaas, he was responsible for branding and strategic initiatives across 100 brands in 15 countries at Unilever. He has worked with leading financial institutions and has appeared as an expert on CNN, BBC, Financial Express, Economic Times etc.
Key Achievements
Our Key Leadership
Balaji Raman
Solutions Department
Experienced Professional Experience
Abhishek Vaidya
Executive Department
Experienced Professional Experience
Goutam Gurha
Sales & Delivery Department
Experienced Professional Experience
Our Vision & Mission
Our Vision
Pursuit of Excellence
Creation of Value
Joy of Being
Our Mission
Innovative Marketing Analytics with Measurable Impact
To customize and deploy latest research and methodologies to solve problems for marketing analytics with tangible measurable business returns.